About Walking Aids Direct
Walking Aids Direct is a specialist UK retailer dedicated entirely to rollators, tri walkers, and walking aid accessories. We are owned and operated by East Riding Limited, a family-run business with years of hands-on experience in the mobility and assistive equipment sector. We are not a faceless warehouse operation — we are a small, dedicated team who care about getting this right.
Our focus is narrow by design. Rather than selling a broad catalogue of everything, we have chosen to do one thing exceptionally well — help people find the right walking aid with confidence. Every product we stock has been selected for its quality, practicality, and value. We work with trusted manufacturers including Drive Medical and Mobilex, whose products are used by healthcare professionals and individuals alike.
Part of a Family of Specialist Brands
Walking Aids Direct sits within a wider family of brands, all owned by East Riding Limited. We believe that different parts of life — and different mobility needs — deserve their own dedicated focus, not a one-size-fits-all approach. Each of our brands has been built from the ground up with a specific customer in mind.
Walking Aids Direct
Rollators, tri walkers, and walking frames for anyone seeking greater independence and confidence on the move. That’s us. and it’s all we do.
A dedicated destination for manual wheelchairs across the UK. Built for customers who want clear information, honest comparisons, and real value.
Specialist buggies and mobility equipment for children with complex needs. A supportive resource for those navigating some of life’s more challenging moments.
Why Choose Walking Aids Direct
Being part of a family business means accountability. There is no corporate layer between us and our customers — when something goes wrong, we fix it. When someone needs advice, they speak to a person who actually knows the products.
Specialist Knowledge
We know rollators and walking frames inside out. Our product pages are built around the questions real customers ask — weight capacity, folded dimensions, seat height, terrain suitability — so you have everything you need to make a confident choice.
VAT Relief Available
If you have a long-term health condition or disability, you may be entitled to purchase qualifying walking aids free of VAT. We handle this simply and honestly — a straightforward declaration at checkout, nothing more.
Real People, Real Help
No call centres, no automated responses. Reach us at hello@walkingaidsdirect.com and you will hear back from someone who understands what you need. We aim to respond to all enquiries within one working day.
Who We Help
Most of our customers are individuals purchasing for themselves or for a family member — often for the first time, unsure of what to look for or which model suits their situation. We have built this site around that experience, with honest descriptions, detailed specifications, and straightforward guidance.
We also supply care homes and charities on a regular basis. If you are purchasing on behalf of an organisation and would like to discuss your requirements, please get in touch directly.
Our Promise
We will never oversell, exaggerate a specification, or push a product that isn’t right for the person buying it. Walking aids affect safety, confidence, and independence. As a family business, we take that responsibility seriously — and we always will.